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three wooden blocks each representing Environmental, Social, and Governance

How is ESG changing the face of investing?

by Alliance America
August 31, 2023


Environmental, social and governance practices, known as ESG, have moved from a niche consideration to a mainstream financial topic in the past decade. As a holistic approach to sustainable investing, ESG criteria offer investors and stakeholders a comprehensive lens through which to view a company's ethical impact and sustainable practices. But what exactly does ESG entail, and why is it increasingly significant in today's business world?

What is ESG?

The environmental (E) criterion assesses how a company performs as a steward of nature. It focuses on waste and pollution, resource depletion, greenhouse gas emissions, deforestation and climate change.

Social (S) considerations pertain to the company's relationships with employees, suppliers, customers and communities where it operates. This can involve aspects like employee relations, diversity, human rights, consumer protection and animal welfare.

Governance (G) examines a company's leadership, internal practices and approach to its shareholders. Topics include executive compensation, audits, internal controls, shareholder rights and transparency in financial reporting.

What is the ESG movement?

someone typing on a laptop looking at ESG categories

ESG has been around for decades, but its prominence in the investment world has surged in recent years. Several factors, which tend to be controversial politically, have driven this.

One key driver is an increasing concern over climate change. The environmental criterion examines how a company's practices impact the environment. It considers issues such as carbon footprint, waste management and sustainable resource use.

Social movements have pushed discussions on race, gender, equality and human rights into the spotlight. The social aspect of ESG pertains to how a company manages relationships with its employees, suppliers, customers and the communities in which it operates. Topics here include worker rights, health and safety, community engagement and more.

Meanwhile, global regulations are moving toward stricter ESG reporting standards. The European Union, for example, is at the forefront of pushing sustainability through regulatory frameworks.

Consumer behavior is another contributing factor. Today's consumers, especially millennials and Gen Z, prioritize sustainability and ethical business practices, often making it advantageous for companies to align with these values.

Why is ESG controversial?

Although ESG investing has gained significant traction in recent years with many investors seeking ethical, sustainable and responsible investment options, the movement also has faced its share of criticism and backlash.

Experts say that a predominant concern is a lack of transparency within the ESG investing industry. Investors often grapple with the obscurity surrounding the management of ESG funds and the criteria for company selection. This ambiguity, in turn, casts a shadow over the genuineness of certain ESG investments, as distinguishing between authentic and superficial green claims becomes a challenge.

As a result, the issue of so-called “greenwashing” has developed.

What is “greenwashing?”

paper cut out of a industrial building being painted green

Greenwashing is a deceptive marketing practice in which a company or organization exaggerates or falsely claims to be environmentally friendly in order to appeal to eco-conscious consumers and stakeholders. The term combines "green," referring to environmentally friendly practices, and "whitewashing," which means to cover up or gloss over undesirable facts. In essence, greenwashing involves giving a false impression of a company's environmental efforts or benefits.

Several companies have come under scrutiny for allegedly inflating or misrepresenting their environmental or social contributions. Such practices not only mislead investors but also tarnish the integrity of genuine ESG endeavors.

Financial performance is another significant apprehension. Detractors argue that an undue focus on ESG factors might compromise profitability, given that some ESG-centric companies might not yield returns equivalent to their non-ESG counterparts.

Adding to the mix is the concern about political interference. ESG investing, some argue, might be co-opted to further political agendas or even promote specific economic interests of particular regions or nations.

Further complicating matters is the absence of a universal definition of ESG investing. The lack of standardized definitions impedes investors from making informed comparisons between various ESG funds or accurately gauging a company's ESG performance. ESG investments also introduce a unique set of risks. Investors might find themselves confronting unfamiliar terrains such as reputational or regulatory risks.

What is the future of ESG investing?

While the ESG investment trend is still evolving, the convergence of changing societal values, regulatory changes, compelling financial performance and increased stakeholder pressure suggests that ESG funds are not merely a passing trend but are here to stay. As with any investment strategy, investors should do their research and consider their individual financial situations, risk tolerance and investment objectives.

The prominence of ESG investing has significantly grown over recent years, and there are several indicators suggesting that the movement is here to stay.

One reason is changing investor preferences. Modern investors, especially younger generations, are increasingly aligning their investment decisions with their values. They are showing a preference for companies that adopt sustainable practices and have a positive societal impact.

Also, many countries and financial institutions are adopting stringent regulations and standards related to sustainability reporting and practices, further integrating ESG criteria into the mainstream financial system.

What is driving the ESG movement?

Experts say that both individual investors as well as institutional investors, such as pension funds and insurance companies, are driving the ESG movement. The sheer financial clout of institutional investors, combined with a growing recognition of the value of ESG principles in risk management and long-term profitability, has positioned them as powerful proponents of ESG investing. For these institutional behemoths, it’s not just about moral or ethical alignment; it’s a strategic decision grounded in financial prudence and future readiness.

Regulations, too, are playing their part. Governments around the globe, recognizing the pressing need for sustainable development and issues involving climate change, are introducing policies and regulations that encourage, if not mandate, ESG integration in investment processes.

Technology also is playing a key role in the ESG movement. The digitization of finance and the availability of data are revolutionizing ESG investing. There’s a proliferation of ESG-centric funds and ETFs, providing investors with diverse options to fit their specific needs and preferences. Additionally, ESG data providers are mushrooming, offering granular insights and analytics that allow for more informed decision-making.

How can ESG be improved?

drawing of people looking into a giant fishbowl with several business assets inside

Financial professionals say there are a number of ways that ESG can be improved, starting with increased transparency. Investors need to be able to understand how ESG funds are managed and how they select the companies they invest in. This can be done by requiring ESG funds to disclose more information about their investment process and their holdings.

Another suggested improvement would be to reduce greenwashing by holding companies accountable for making misleading or exaggerated claims about their environmental or social performance. This can be done by establishing clear standards for ESG reporting and by requiring companies to undergo independent audits of their ESG performance.

Also, ESG investors should not ignore financial performance. Companies that focus on ESG factors may not be as profitable as other companies, but they should still be able to generate a reasonable return on investment. This can be done by investing in companies that have a strong ESG track record and that are also financially sound.

Financial professionals also discourage using ESG to promote political agendas, and investors should choose ESG funds that are managed in a way that is free from political influence.

The ESG investing industry could develop clear definitions of ESG investing to make it easier for investors to compare different ESG funds and assess the ESG performance of individual companies. ESG investors also need to manage ESG risks. This includes understanding the risks associated with ESG investing and taking steps to mitigate those risks.

By addressing these issues, the ESG investing industry can help to improve the quality of ESG investments and build trust with investors.

Here are some additional actions that can be done to improve ESG:

  • Involve stakeholders: It’s suggested that ESG investors should involve stakeholders, such as employees, customers and suppliers, in the ESG decision-making process. This will help to ensure that ESG investments are aligned with the interests of all stakeholders.

  • Use data and analytics: ESG investors can use data and analytics to make better ESG investment decisions. This includes using data to identify companies with strong ESG performance and track the ESG performance of individual companies over time.

  • Support innovation: ESG investors can support innovation in the ESG space. This includes investing in companies that are developing new technologies and solutions to address environmental and social challenges.

  • Educate investors: ESG investors can educate investors about ESG investing. This includes providing investors with information about ESG investing and its benefits.

By taking these steps, ESG investors can help to improve the quality of ESG investments and make a positive impact on the world.


ESG is not just a buzzword or a tick-box exercise. It's a profound shift in how businesses operate and how investors choose to invest their money. The emphasis on sustainable and ethical practices is reshaping industries, driving innovation and creating a more equitable and sustainable global economy.

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